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LineupMD monitors 8 million provider records in real time and alerts you the moment a new target enters your territory.

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LineupMD search results showing whitespace providers with intelligence signals
8M+
Providers
4.6M
Industry Payments
1.3M
Medicare Profiles
680K
Whitespace Opportunities

Every provider. Every payment.
Every opportunity.

Four public government datasets, combined into one searchable platform.

Whitespace Finder

Find providers nobody else is selling to.

We cross-reference Medicare billing data with Open Payments records to find providers who are actively seeing patients and performing procedures — but have zero industry payment relationships. No consulting fees. No speaker honoraria. No meals. These providers are invisible to your competition.

680,000+ whitespace providers identified and counting.

WhitespaceNo industry relationships detected
DR. JAMES PARKER
Houston, TX
$0
payments
1,247
services
DR. SARAH CHEN
Austin, TX
$0
payments
892
services
DR. MICHAEL ROSS
Dallas, TX
$0
payments
2,034
services
DR. JAMES PARKER, M.D.
CardiologyHouston, TX
Industry Payments
$18,400
3 companies
Medicare Services
1,247
482 patients
Rx Claims
2,891
$412K cost
Brand Rx Rate
62%
Brand-leaning
Stryker$8,400
Medtronic$6,200
Boston Scientific$3,800
Commercial Profile

Know everything before you pick up the phone.

Every provider has a full commercial dossier: what procedures they perform, what drugs they prescribe, which companies are already paying them and how much. Walk into every meeting prepared.

Sourced from CMS Open Payments, Medicare Physician Utilization, and Part D Prescribing data.

Competitive Intelligence

See exactly where your competitors are spending.

The Sunshine Act requires every payment from pharmaceutical and medical device companies to physicians to be reported publicly. We index all 4.6 million of those payment records and link them to provider profiles so you can see who your competitor has a relationship with — and who they don't.

“Show me orthopedic surgeons in Texas who received payments from Stryker but not from us.”

Territory: Texas · Orthopedic Surgery
847
Total providers
312
Competitor relationships
218
Whitespace
$2.4M in competitor payments · $0 from your company · 218 untouched providers doing 12,000+ procedures/year

The same data. A fraction of the price.

Enterprise tools
$50,000/year
  • Annual contract, 6-month sales cycle
  • Same CMS source data
  • Mandatory onboarding calls
  • Per-seat pricing at scale
LineupMD
$49/month
  • Cancel anytime, start in 60 seconds
  • Same CMS source data
  • Self-serve, no sales calls
  • Team plan: $39/seat
Pricing

Simple, transparent plans

Start free. Upgrade when you need exports and team access.

Free

$0forever

Explore the database

  • Unlimited searches
  • All filters & specialties
  • 10 results per search
  • No credit card required
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Starter

$49/month

For individual reps

  • Everything in Free
  • 50 results per search
  • 500 CSV exports/month
  • Practice size data
  • Email support
Get Started

Team

$39/seat/month

For sales teams (5 seat minimum)

Seats$195/mo
  • Everything in Starter
  • Unlimited results
  • Unlimited CSV exports
  • New provider alerts
  • Priority support
Get Started

Common questions

Where does the data come from?
Four public CMS datasets: the NPPES NPI Registry (8M+ providers), Open Payments (4.6M industry-to-physician payments), Medicare Physician Utilization (1.3M provider activity profiles), and Part D Prescribing (1.4M prescriber profiles). All freely available from the federal government.
Is this legal for sales outreach?
Yes. This is public data published by a federal agency. It contains no patient information, is not protected by HIPAA, and is available for any commercial use. The Sunshine Act specifically mandates that industry payments be publicly disclosed.
How is this different from the free NPI Registry?
The CMS registry is a basic lookup tool — no bulk search, no radius filtering, no enrichment. LineupMD indexes the entire 8M+ provider database, adds Medicare activity data and Open Payments competitive intelligence, and lets you search, filter, and export in seconds.
What is a "whitespace" provider?
A whitespace provider is someone who is actively practicing — seeing patients, billing Medicare, prescribing drugs — but has zero industry payment relationships recorded in Open Payments. No consulting fees, no speaker honoraria, no meals. These are providers that no company has invested in building a relationship with, making them the highest-value targets for new outreach.
How often is the data updated?
NPI provider data refreshes weekly from CMS. Open Payments and Medicare datasets update annually (Open Payments in January, Medicare data in April). We process new data as soon as CMS publishes it. Our alerts system notifies you when new providers register or existing providers change addresses in your territory.
Can I use LineupMD with my CRM?
Right now you can export search results as CSV and import into any CRM — HubSpot, Salesforce, Pipedrive, or anything else that accepts CSV. Direct CRM integrations are on our roadmap for the Team plan.

Stop guessing. Start knowing.

680,000 providers are seeing patients, doing procedures, and prescribing drugs — with zero industry relationships. Your competitors haven't found them yet.

Find Your Whitespace